project  —-  

The Blue Table

class  —-  

Typography 3

instructor  —-  

Ariel Grey

Category/  

Print
Conceptual Book Typography

Keywords/  

Reminiscence
Childhood
Rustic
Cultural
background  —-  

Food and its ingredients are often more than what is on the table. Food can bind people and places together. The Blue Table is a conceptual cookbook featuring Vietnamese Street Food The book is like a journal of a traveler who's observing the life of these decades-old vendors, listening to their stories about living amidst the fast-paced life of Vietnam's street.  

approach  —-  

The goal was to capture the stories of these vendors. Vietnam's street food culture has been around for as long as people can remember, playing a significant role in making the country's economy. A rustic look is carried throughout the book, mimicking Vietnam's dilapidated streets. The images are people-centric, allow readers to see into the lives of each vendor. Patterns and colors used also largely contribute in portraying the characteristics of Vietnam culture and enhancing the storytelling aspect.

Do not hesitate to contact me to discuss a possible project or learn more about my work.

© 2019 by Hai Trieu Le.