The Rose Bowl is an American stadium located in Pasadena, California—also known as the City of Roses. Built since the 1920s, the Rose Bowl is recognized as a National Historical Landmark and an iconic stadium that hosted many major events such as the Olympics in 1984. The recent expansion of the Rose Bowl allows up to 100,000 seats, making it the 15th-largest stadium in the world. With an impressive and iconic history, the Rose Bowl needs a rebrand to represent its standard of being America's ultimate stadium.