Retail Store Branding
Plus±Minus

Designer — Hai Trieu Le

Instructor — Thomas McNulty

Project
Background

Plus±Minus Retail is a place for the community to enjoy a modern café experience inside a gallery environment. It's a place that encourages and promotes the sentimental interactive values between people and products. The rising popularity of the coffee culture in America, along with the importance of consumer experience, call for a communal space that can provide both. Plus±Minus is a three in one stop—a boutique retail, a café and an artist workshop, taking consumers from one space to another, experiencing each product before purchase.