project  —-  

Enigmatic Magazine

class  —-  

Visual System 2

instructor  —-  

Megumi Kiyama

Category/  

Branding
Visual System
Print
Media

Keywords/  

Sarcastic
Witty
Quirky
background  —-  

Superstition is defined as a widely held belief that certain consequences are caused by some supernatural forces. People do superstitious things almost on a day to day basis without realizing it. Enigmatic is a magazine that discusses the topics of superstition, providing explanations for these taboos and exploring the mysteries behind every superstitions. Bad luck might really just be bad coincidences. Knock on wood!

approach  —-  

The goal is to make the topic approachable and friendly to readers. The magazine does not necessarily debunk the mysteries but rather leave the topic open ended and free for discussion. Just like the weird topic itself, the graphics are witty, quirky, and meant to be a fun read. The magazine then extends to other products and media to promote Enigmatic as a brand that specializes in topics different of superstitions. This allows readers to digest superstition, this so-called taboo topic, with a lighter heart.

Do not hesitate to contact me to discuss a possible project or learn more about my work.

© 2019 by Hai Trieu Le.