project  —-  

Chuao Chocolatier

class  —-  

Packaging 1

instructor  —-  

Jacques Rossouw

Category/  

Packaging
Illustration

Keywords/  

Experimental
Flavorful
Premium

background  —-  

Chuao Chocolatier is one of the first Venezuelan chocolatiers to be based in the United States. The company was founded in 2002 by Master Chef Michael Antonorsi and his brother Richard. The chocolatier features creative combinations, crafted with care and delicacy. Named after the famous cocoa planting village in Venezuela, Chuao Chocolatier is on a mission to create high quality and engaging chocolate experiences that are reflective of its roots and heritage.

approach  —-  

The new packaging of Chuao chocolate, not only focuses on the quality of the products but also the creative flavors. Three of the most distinctive flavors of Chuao were selected, using patterns to express the ingredients in each combination. The color palette is also saturated and colorful, portraying Venezuela's vibrant culture. This sets Chuao Chocolatier apart from other competitors, taking consumers on a journey through each gourmet chocolate bar.

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© 2019 by Hai Trieu Le.